Seems other bands are beginning to realize what Jagged Spiral knew a long time ago: the recording industry is dead, and Do-It-Yourself is the new Black.
Before bands were only seeing their music as a ‘product’ something that they ‘sold’. But not anymore. Bands like Jagged Spiral, NIN, Radiohead, and Atmosphere have broken the paradigm: they front all the costs themselves: engineering, production, mastering, duplication, graphics, packaging, etc…Â They have a pro-quality ‘product’, but they give it away for free.
This article on TorrentFreak points out that artists are catching on. They are realizing that the possibility of popularity is more likely than the possibility they can sell one-thousand CDs.Â They drop their music on bittorrent and other file-sharing clients in the hopes of publicity (which is free) versus advertising (which costs $$$$).
This is great news for fans of real music. Leave the music industry behind for suckas who will gladly pay $18 for the latest piece of over-hyped, over-processesed, under-talented garbage. Dive into myspace, torrent and band websites to find the real thing . Music that the creators care about, and gatekeepers-be-damned.
What do you think? Is this behavior undercutting the perceived value of music?Â Will the internet drown in a deluge of crap-rock? Is this empowering artists to usher in a Renaissance of music? Drop your comments below.